Facebook PixelFrase Alternative for Topic Research: Topical Map AI (2025)
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TOOL COMPARISON

Frase Alternative: Better Topic Research and Content Planning

- 9 min read

Frase.io is popular for AI content creation and optimization. But if you need comprehensive topic research and content planning, Topical Map AI might be a better fit. Here's how they compare.

Key Differences:

  • Frase: AI writing + content optimization ($15-$115/mo)
  • Topical Map AI: Topic research + content planning ($29-$99/mo)
  • Best for: Frase for writing; Topical Map AI for planning what to write

Frase vs Topical Map AI: Different Focus

Both tools help with content, but they solve different problems:

Frase Strengths

  • AI content writing
  • SERP-based content briefs
  • Content optimization scoring
  • Answer engine research

Topical Map AI Strengths

  • Complete topic discovery (800+ keywords)
  • Semantic topic clustering
  • Visual topical maps
  • Full content strategy planning

Feature Comparison

FeatureFraseTopical Map AI
Topic discoveryLimited (SERP-based)Comprehensive (800-1,200 keywords)
Topic clusteringNoYes - AI-powered
Visual topic mapNoYes
AI content writingYes (GPT-4)No
Content optimizationYesNo
Content briefsYes (per article)Yes (bulk for clusters)
Search volume dataLimitedYes
Generation speed1-2 min per brief60 sec for complete map

When to Choose Topical Map AI Over Frase

  • Planning content strategy: You need to discover ALL topics in a niche, not just research individual articles
  • Building topical authority: You want to cover topics systematically
  • Agency work: You need to create content plans for multiple client niches quickly
  • Human writers: You have writers and just need a content plan, not AI-written content

When to Choose Frase

  • You need AI to help write content
  • You want real-time content optimization scoring
  • You already know what topics to write about
  • You need answer engine optimization for featured snippets

Using Both Tools Together

Many content teams use both tools in their workflow:

Combined Workflow:

  1. 1. Topical Map AI: Generate complete topical map (discover all topics)
  2. 2. Topical Map AI: Prioritize topics and export content calendar
  3. 3. Frase: Create detailed SERP-based brief for each article
  4. 4. Frase: Use AI writing assistant to draft content
  5. 5. Frase: Optimize content score before publishing

Pricing Comparison

PlanFraseTopical Map AI
Free1 doc trial1 complete map
Solo$15/mo (4 docs)$29/mo (30 maps)
Basic/Pro$45/mo (30 docs)$59/mo (100 maps)
Team$115/mo (unlimited)$99/mo (200 maps)

The Bottom Line

Frase and Topical Map AI are complementary tools:

  • Frase = "Help me write and optimize this specific article"
  • Topical Map AI = "Show me all the articles I should write"

If you're struggling to figure out what to write about, start with Topical Map AI. If you know your topics but need help writing them, Frase is excellent.

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Discover every topic in your niche in 60 seconds