How to Find Content Ideas: 7 Methods That Never Fail

"What should I write about?" is the most common content marketing question. Here are 7 proven methods to generate unlimited content ideas - including one that gives you 800+ topics in 60 seconds.

1. Generate a Topical Map (Fastest Method)

How it works:

1. 1. Enter your main topic (e.g., "email marketing")
2. 2. AI generates 800-1,200 related keywords
3. 3. Keywords are organized into topic clusters
4. 4. You get search volume for prioritization
5. 5. Export as a complete content calendar

This is the fastest way to find content ideas because you don't brainstorm - you discover what people are actually searching for.

2. Answer Customer Questions

Your customers are asking questions every day. Turn those into content.

• - Support tickets: What do customers ask most?
• - Sales calls: What objections come up repeatedly?
• - Live chat: What questions appear before purchase?
• - Social comments: What are people confused about?

Pro tip: Create a shared document where your team logs common questions. Review it monthly for content ideas.

3. Analyze Competitor Content

Your competitors have already done research. Learn from them.

• - Their top pages: Use Ahrefs/Semrush to see their traffic winners
• - Content gaps: Topics they rank for that you don't
• - Recent content: What are they publishing now?
• - Comment sections: What questions do their readers have?

Don't copy - create better versions that cover more ground.

4. Use "People Also Ask"

Google's "People Also Ask" boxes show real questions people search for.

How to use it:

1. 1. Search your main topic on Google
2. 2. Click on a "People Also Ask" question
3. 3. More questions appear - click those too
4. 4. Keep clicking until you have 20-30 questions
5. 5. Each question = potential blog post

5. Mine Reddit and Forums

Communities are goldmines for content ideas because people discuss real problems.

• - Reddit: Search your topic + "reddit" on Google
• - Quora: See what questions get the most engagement
• - Industry forums: What are professionals discussing?
• - Facebook groups: What posts get the most comments?

6. Check Google Trends

Find trending topics and seasonal content opportunities.

• - Rising queries: Topics growing in search interest
• - Seasonal trends: When to publish time-sensitive content
• - Related queries: Adjacent topics to explore
• - Compare terms: See which topics have more interest

7. Repurpose Existing Content

Turn one piece of content into many.

• - Split long guides: Turn chapters into standalone posts
• - Expand sections: Take one H2 and make it a full article
• - Update old content: Refresh with new information and stats
• - Different angles: Same topic for different audiences

Organizing Your Content Ideas

Once you have ideas, organize them strategically:

Prioritize ideas that score high across multiple factors.

The Best Method: Topical Maps

While all these methods work, topical maps are the most efficient because:

• Speed: 800+ ideas in 60 seconds vs. hours of research
• Completeness: See every topic in your niche, not random ideas
• Organization: Ideas are already grouped into clusters
• Data-backed: Search volume included for prioritization