SaaS companies live or die by organic traffic. A well-planned topical map helps you rank for bottom-of-funnel keywords that drive signups - not just top-of-funnel traffic that never converts. Here's how to build a SaaS content strategy that actually works.

What You'll Learn:

How to structure a topical map around your SaaS product
Finding the right balance of TOFU, MOFU, and BOFU content
Competitor and alternative keywords that drive trials
Building content clusters that establish category authority

Why SaaS Companies Need Topical Maps

Most SaaS content strategies fail because they focus on high-volume keywords without a coherent structure. The result: thousands of visits but few signups.

A topical map solves this by:

Organizing content by buyer intent: Know which keywords drive awareness vs. signups
Building topical authority: Google rewards sites that thoroughly cover a topic
Enabling internal linking: Cluster content supports pillar pages
Prioritizing high-ROI content: Focus resources on content that converts

SaaS Topical Map Structure

A SaaS topical map should include these content clusters:

The SaaS Content Framework:

1. Problem-Aware Content (TOFU)

Keywords: "how to [solve problem]", "[problem] tips", "[problem] guide"

Example: "How to manage remote teams effectively"

2. Solution-Aware Content (MOFU)

Keywords: "best [solution type]", "[solution] software", "[solution] tools"

Example: "Best project management tools for remote teams"

3. Product-Aware Content (BOFU)

Keywords: "[competitor] alternative", "[competitor] vs [you]", "[your product] review"

Example: "Monday.com alternative for small teams"

4. Use Case Content

Keywords: "[product] for [industry]", "[solution] for [role]"

Example: "Project management for marketing teams"

5. Integration Content

Keywords: "[product] [integration] integration", "connect [tool] to [tool]"

Example: "Slack Asana integration guide"

Creating Your SaaS Topical Map

Here's how to create a comprehensive topical map for your SaaS product:

Step 1: Define Your Core Topic

Start with the main problem your product solves. This becomes your pillar topic.

Example for a project management SaaS:
Core topic: "Project Management"
Sub-topics: Team collaboration, task management, resource planning, agile workflows, remote work

Step 2: Generate Your Topical Map

Use Topical Map AI to generate a complete map of keywords and topics:

1. Enter your core topic (e.g., "project management software")
2. Get 800-1,200 related keywords organized into clusters
3. Identify competitor and alternative keywords
4. Find use-case specific keywords for different industries

Step 3: Prioritize by Conversion Potential

Not all keywords are equal for SaaS. Prioritize:

Priority	Keyword Type	Example	Intent
Highest	[Competitor] alternative	Asana alternative	Ready to switch
Highest	[Competitor] vs [You]	Asana vs [Your SaaS]	Comparing options
High	Best [solution] for [use case]	Best PM tool for startups	Solution shopping
High	[Solution] pricing	Project management pricing	Ready to buy
Medium	How to [solve problem]	How to track team tasks	Problem aware
Lower	What is [concept]	What is agile methodology	Awareness only

SaaS Content Strategy Example

Here's how a project management SaaS might structure their content:

Pillar Page:

"The Complete Guide to Project Management" (10,000+ words)

Content Clusters:

Cluster 1 - Methodology: Agile guide, Scrum basics, Kanban explained, Waterfall vs Agile
Cluster 2 - Tools: Best PM tools, Free PM software, PM tool comparison, [Competitor] alternatives
Cluster 3 - Use Cases: PM for marketing, PM for developers, PM for agencies, PM for startups
Cluster 4 - Skills: How to prioritize tasks, Resource allocation, Team capacity planning
Cluster 5 - Templates: Project plan template, Gantt chart template, Sprint planning template

Measuring SaaS Content ROI

Track these metrics to measure content effectiveness:

Organic signups by page: Which content drives trials?
Assisted conversions: Which pages appear in the conversion path?
Keyword rankings: Are you ranking for BOFU keywords?
Topic authority: Are cluster pages ranking together?

Get Started Today

Building a SaaS content strategy takes time, but a topical map gives you the roadmap. Generate your first map in 60 seconds and see all the topics you should be covering.

Create Your SaaS Topical Map

Free to try - no credit card required