Discover what content your website is missing. Find topic opportunities to fill gaps and outrank competitors.
We'll analyze the site and identify content gaps and opportunities
Don't just find gaps - build a complete content strategy. Topical Map AI generates 800+ keywords with content briefs in 60 seconds.
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Enter any website URL - yours or a competitor's - to analyze their content coverage.
We identify content types that are missing - topics competitors aren't covering.
Get a prioritized list of content opportunities based on difficulty and traffic potential.
A content gap is a topic or keyword that your target audience is searching for, but you don't have content addressing it. These are opportunities to create new content that fills the gap and captures traffic your competitors might be getting.
Use this tool to analyze your website URL. We'll identify content types and topics that are commonly expected in your niche but missing from your site. You can also compare against competitors to see what topics they cover that you don't.
Content gaps focus on topics and content types (guides, comparisons, tutorials). Keyword gaps focus on specific search terms. Content gap analysis is more strategic - it helps you plan comprehensive content clusters, while keyword gap analysis is more tactical for individual pages.
We recommend doing a content gap analysis quarterly, or whenever you're planning a new content strategy. As your competitors publish new content and search trends evolve, new gaps will emerge. Regular analysis helps you stay ahead.
Start with "Quick Wins" - topics with high traffic potential and low competition. Then work on medium-difficulty topics that align with your business goals. Save high-difficulty topics for later when you've built more topical authority.